In the contemporary society, it is very common for celebrities, or the so-called superstars, to be spokesmen or representatives for a wide variety of products.
在當代社會,這是很常見的名人,或所謂的超級巨星,是發(fā)言人或代表各種各樣的產(chǎn)品。
Celebrities’ advertisements can be easily found on the Internet, televisions, newspapers, magazines and even on the walls of some buildings.
名人廣告可以很容易地發(fā)現(xiàn)在互聯(lián)網(wǎng)上,電視、報紙、雜志、甚至一些建筑物的墻壁。
There are, however, some problems for celebrities and the consumers.
然而,一些名人和消費者的問題。
To begin with, before representing, a star may know nothing about the product.
首先,代表之前,一個明星可能對產(chǎn)品一無所知。
Thus, consumers may be misled.
因此,消費者可能會被誤導。
Even worse, for the sake of money, some stars advertise for items with low quality, even for fake commodities.
更糟糕的是,為了錢,有些恒星質(zhì)量較低的項目做廣告,甚至對假冒偽劣商品。
In the case of Sanlu, the public image of stars involved was spoiled.
在三鹿的案例中,涉及的明星的公眾形象是被寵壞的。
Last but not least, the high income of advertising does not deserve their labor, which widens the gap between the poor and the rich.
最后但并非最不重要,廣告的高收入并不值得他們的勞動,它擴大了窮人和富人之間的差距。
From my point of view, it is high time that measures were taken to eliminate the demerits.
從我的觀點來看,是時候,是采取措施消除缺點。
Firstly, laws should be worked out to regulate celebrities’ advertising.
首先,應(yīng)該制定法律規(guī)范名人廣告。
Secondly, stars should be required to tell the truth to the public.
其次,明星應(yīng)該被要求向公眾講真話。
Only by doing so can stars be trusted by their fans and can consumers benefit.
只有這樣,才能使恒星被信任他們的球迷和消費者受益。
