產品發布會英文策劃書

2021-04-11 策劃書

　　對于企業來說，新品上市發布會的流程制定非常重要，由于企業新品上市發布會關系著未來的銷售，本文為大家整理了發布會英文策劃書，僅供參考！

　　產品發布會英文策劃書

　　Activities planning strategy:

　　1, to recommend to the tour line, as dark lines, establish and maintain good public relations with dealers across the country, the accumulation of strong brand potential, get higher degree of concern, to promote the sales of new products.

　　2, through the strong public relations, we integrate the product characteristics and theme contents in an all-round way, provide feedback information for dealers, predict the two-way functions of the public, so as to fully realize interaction.

　　3, the activity scene of the product entity display, let the dealer experience, enhance confidence.

　　Venue layout of the activity scene:

　　1, guests sign at the venue: located at the entrance of guests sign, a main image background plate and the map of the Chinese KT board, guests sign, and posted a small wizard in the Chinese map KT, position and guest elf posted the corresponding distribution area, a check-in desk, goods, name card plate, guest corsage and media data bag sign, by two (behind the elves with wings) dressed in ceremonial reception, guidance, service event venue.

　　2, product sales and display area: the simulation is provided with a plurality of Yilabao and a display cabinet, display cabinet filled with flowers, will release a new mobile phone display one with them.

　　3, the center stage area: the establishment of the main background plate, background plate to a semi arc type, a theme, background plate enterprise LOGO, and also for the semi-circular arc stage, the overall three-dimensional rendering of the round, a mysterious, dreamy tone color to blue, the atmosphere, the central government set up the stage. Other fancy. White flower, flower piece is placed on the Persian blue, Luo Mahong, Greek silver three models of mobile phone and other fancy with lights, stage lights in the process of central to other fancy a prominent, on the left side set speech stage, on the right to set the projection screen, is used to explain the new.

　　How to create the scene atmosphere

　　1, music: background music is mainly divided into different activities, passionate and dynamic, and has a strong sense of fusion.

　　2, the environment: the overall design effect is mainly in dark color, which is mysterious, dreamy and cool, which is closely related to the fluorescent night elites mentioned in the brand communication.

　　3, light: a phantom lamp, a very strong light speed with constant change, at the same time the ghost of the phantom, let the guests intoxicated in the dream of the world;

　　4, the whole: create a full range of mystical, dreamy visual feelings, stimulate the visitors' sense, unified VI design and the overall image.

　　翻譯:

　　活動策劃策略：

　　1、以推薦會為明線，參觀旅游為暗線，與全國各地經銷商建立并維護良好的公共關系，積累強大的'品牌勢能，獲得更高的關注程度，推動新品銷售。

　　2、通過強勢公關，將產品特質與主題內容全方位融合，針對經銷商發揮提供反饋信息、預測公眾雙向功能，以充分實現互動。

　　3、活動現場進行產品實體展示，讓經銷商切身體驗，增強信心。

　　活動現場會場布置：

　　1、嘉賓簽到處：會場入口處設嘉賓簽到區，設活動主形象背景板與中國地圖的KT板，嘉賓簽到，并在中國地圖KT板上張貼小精靈，小精靈張貼的位置與嘉賓所屬經銷區域對應，設簽到臺，簽到用品、名片盤、嘉賓胸花及媒體資料袋，由兩名精靈（背后帶有翅膀）裝扮的禮儀接待、指引、送達活動會場。

　　2、產品模擬銷售及展示區：設置多個易拉寶及一個展示柜，展示柜中放滿鮮花，將發布的新品手機一一陳列與其中。

　　3、中心舞臺區：設立主背景板，背景板為半圓弧型，背景板上有主題語，企業LOGO，同時舞臺也為半圓弧型，整體以半圓立體呈現，以神秘、夢幻為主調氛圍，色調以深藍為主，舞臺中央設立一技花式的造型，花為白色，花片上放置波斯藍、羅馬紅、希臘銀三款手機，花式造型帶燈光，活動過程中舞臺中央投射燈光打至花式造型以示突出，在舞臺的左側設置演講臺，右側設置投影幕布，用于進行新品講解。

　　現場氣氛如何營造：

　　1、音樂：背景音樂主要圍繞不同的活動內容有所區分，極富激情、動感，給人感覺具有很強的融合感；

　　2、環境：整體設計效果色彩以深色為主，體現出神秘、夢幻、冷艷，與品牌傳播中提到的熒光夜精靈緊密聯系在一起；

　　3、燈光：設有幻影燈，極強的光速配合不斷變化，同時打出小精靈的幻影，讓來賓沉醉在夢幻的世界中；

　　4、整體：全方位營造神秘、夢幻的視覺感受，刺激來賓感觀，統一VI設計及整體形象。

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